• 채용 정보


     채용 의뢰  채용 정보  이력서 등록




    채용 정보

    외국계기업 Ad & PR Manager, Gear Marketing

    페이지 정보

    등록자 : 그레이스 21-07-16 18:20


    외국계기업 Ad & PR Manager, Gear Marketing





    서류전형 -> 1차면접 -> 2차면접

    영어 상






    Brand communication

    n Advertising

    ­  Pro-actively develop and recommend advertising, new media strategies and its derived program

    ­  Pro-actively manage agencies to maximize brand and (new) product exposure while maximizing integration with other elements of the marketing mix

    ­  Provides input into the creative, media, digital, and PR agencies the annual and quarterly media/advertising plan in close coordination with the ad agency

    ­  Establishes strong relationships and manages day-to-day activities with relevant agency partners and media

    ­  Plan optimal media mix for the market ; analyze all media coverage such as channel ratings for CATV channel, circulation and readership for magazines, and impresson/click/CTR/CPM/CPC for digital media

    ­  Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience

    ­  Negotiates and develops quotations with agencies/media by setting clear objectives and expectations

    ­  Support retail marketing communication with key visuals that would be used as ISC and POP, POSM at all retail channels


    n PR

    ­  Planning and implementing PR campaigns and strategies with PR agency

    ­  Execute results driven PR programs that align with brands vision and business goals; give guidance on prioritisation of brand campaigns and commercial activity to ensure all objectives are met

    ­  Communicate Media Relations/PR strategies and vision to all brand teams and agencies

    ­  Support external agencies on initiatives as needed / briefed, supporting measurable objectives for new idea generation and media coverag

    ­  Develop good working relationships with the media and liaising with the press

    ­  Act as a spokesperson for the company’s brand

    ­  Inform employees on how to handle media enquiries and press interview

    ­  Finding and managing influencers and ambassadors to promote our products and create content for the brand

    ­  Proactively works with Sports Marketing in supporting all their brand asset activities


    Key Relationships:

    ­  Internal (main): Product Managment, Sports Marketing, Sales, Global Marketing Communication Team

    ­  Internal (Sub): Apparel Marketing, Finance

    ­  External: Media (TV, Print, etc.) and Agencies such as media buying agency, creative agency, and

    ­  PR agency


    Job Requirements

    연령범위 /성별





            경력 6년 이상


    Knowledge Skills and Abilities:

    ­  Creative and strategic thinker being flexible in adpating new marketing trend and ideas

    ­  Strong interpersonal/communication skills

    ­  Analytical, statistical and data-driven mind-set with ability to complete quantitative and qualitative analysis

    ­  Strong planning skills with experience to multitask and attention to detail

    ­  Excellent creative/design/ art direction sense

    ­  Strong team player with high level of integrity

    ­  Self-motivated with the ability to work independently

    ­  Tactical understanding of all primary social media platforms

    ­  Remains up to date on the fast developing Media Environment in general and New Media technologies and opportunities in particular to find interesting new ways to engage with consumers

    ­  Good command of English language (both speaking and writing)


    Requisite Education and Experience / Minimum Qualifications:

    ­  University Degree

    ­  Minimum of 6 years’ experience in advertising, marketing, or a related industry

    ­  Good command of English language (both speaking and writing)

    ­  Proficiency in MS Office applications (Outlook, Excel, PowerPoint, Word)

    ­  Understanding and passion for golf