< MAIN
PURPOSES OF THE JOB :>
Operations
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Accountable for achieving indirect
& direct online/TVHS sales performance targets, conversion ratio and
average order value from the platforms.
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Deliver the indirect/direct
ecommerce,TVHS plan within the larger indirect & direct to Consumer
business plan
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Develop, plan and execute
product sales promotions and oversee onsite pricing tactics
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Closely collaborate with the
digital marketing managers to identify and explore new opportunities to grow
traffic to the indirect/direct online store, plan online investments, utilize
CRM and track spend throughout the year to ensure shrewd investment
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Ownership of stock and sell
through management, forecasting and planning of (campaign) volumes
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Support
with E-com/TVHS team collaborations such as live commerce / mobile commerce
in TVHS malls
Deliver the
overall onsite (shopper and researcher) experience
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Relentlessly drive conversion
and search optimizations
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Continuously seek to improve
the indirect /direct onsite excellence, understanding the shopper journey
through diligent analytics and testing new propositions
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Design shopper journeys (page
flows) and deliver the content for promotions, new product launches and other
onsite experiences.
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Work with internal support
teams to improve the order flow and automation of the back end set up
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Building and leveraging
relationships with marketing, operations, IT and Group teams to ensure
excellent execution of all in store and online assets to maximize conversion
and return on investment
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Ensure every activity has a
well-planned, timely implementation plan ensuring all parties are well
briefed and within budget
Analytics,
optimization and reporting
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Weekly reporting of
commercial and site metrics performance vs plan and objectives
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Use data insights to develop
rationale to support initiatives, engage relevant stakeholders and aid decision
making
ㆍ Support the Category Managers with relevant insights into digital
shopper behavior to optimize overall category and marketing strategies
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